Search Engine Optimization - Overview - Mostlikers

13 March, 2017

Search Engine Optimization - Overview

Recently we have shared the digital marketing tutorial, Now we continue the SEO section. Today we are going see What is the use of SEO?  , How to improve page rank techniques, Steps and element of improving the page level content. In this section help you to improve the offline page and on page technical level SEO. We have mentioned some key points of content making.


What is SEO?

SEO is the act of modifying a website to increase its ranking in organic, crawler-based listings of search engines.


How do Search listings work?

Crawling - A spider or crawler which is a component of a Search Engine gathers listings by automatically "crawling" the web 

  • Indexing - The spider follows links to web pages, makes copies of the pages and stores them in the Search Engine’s index
  • Serving  - Based on this data, the Search Engine then ranks the websites depending on the search query


Why is Google the major search engine?


  • One of the first few
  • Page Rank Algorithm
  • Spam detection


What is Page Rank?

Google’s system of counting link votes and determining which pages are most important based on them These scores are then used along with many other things to determine if a page will rank well in a search


Important elements of SEO


  • Site Level/ Technical
  • On Page
  • Off Page

Site Level/Technical - Site level of SEO focus on how a search engine crawls the website and index with your website content.
  1. Update new a sitemap
  2. Clear crawl error in webmaster Tool
  3. Check indexing

On page SEO - on the page, it will refer all things that you can do on your website to make higher rank level. like meta description, content highlighting.

For an On page SEO, you need to focus following important things your website
  1. Title
  2. Meta Descriptions
  3. Meta Tags
  4. URL Structure
  5. Body Tags (H1, H2, H3, H4, etc.)
  6. Keyword Content
  7. Image Optimization
  8. Internal Linking
  9. Highlight the important content
  10. User navigation and mobile friendly


Offline SEO - Offline SEO can be characterised as a work done offline on sites to accomplish high internet searcher positioning. By this procedure, one can roll out improvements in site title, label, plan, design and URL. For instance.

For an Offline SEO, You need to focus following things on your website.

  1. Sharing content with the Social media
  2. Online Media Advertisement
  3. Blogging 
  4. Forum or comment box
  5. User rating and review
  6. Quality Photo Sharing
  7. Url Submission with a Search engine.  
We hope this basic level of SEO technique will improve your website. Next section we will share you Step by step improve the on page on offline page technique.

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